Patients may feel overwhelmed, alone and unsure of how to ask for help—but, more people than ever are living their lives with cancer. That’s why we created This Is Living With Cancer, a campaign that follows patients through diagnosis to taking back their life. The full campaign consists of a long-form documentary, 36 videos, 50+ print assets and a full site to hold all the stories and and resources to support patients and their loved ones. The program launched with 4 TV spots and a billboard in Times Square, all focused around one goal: redefining life with cancer. It continues to share inspiring stories and provides tools like LivingWith, a free app to help manage life with cancer.